Survive In The Art World: Market The Brand, Sell The Product

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Artists such as Andy Warhol, Salvador Dali, and more recently Damien Hirst and Jeff Koons, are regularly held up as masters of self-marketing and as global artist brands. Koons, for example, is feted on the pages of Vanity Fair and a retrospective of his work is on display at the Whitney Museum. Of course, it could be said that all…

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